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Ecommerce Pulse Report

Ecommerce pulse report for Electronics

Online Electronics sales are affected by all kinds of outside influences — innovation, new product launches, the season, pop culture, social media and the economy. Anticipating the gizmos, gadgets and productivity tools customers will want and having them when and where they want them is a constant challenge. See how your company performance compares to industry peers from the Signifyd Commerce Network.

Electronics & Computers

More shoppers are heading online for the latest Electronic items. Take a look at this snapshot of where that spending is taking place in the vertical.

Electronics & Computers by category

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YoY Electronics and Computers sales

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Ecommerce has been propelled five years into the future, with sales figures we were expecting in 2025 arriving today

Welcome to the future, a world in which online sales have become increasingly important to Electronics merchants. The growing prominence of ecommerce requires new thinking around merchandising, marketing and customer experience.

“Retail executives have been fixated on the dramatic increase in ecommerce sales, but the more interesting story is less about the last few months and more about the next few years. Based on the totality of transactions passing through Signifyd’s network, we see that this cohort of new users are buying online for the first time, and then returning to shop online again at the same or another merchant within one month. Returning to shop in short order is the way new spending habits form and share-of-wallet shifts.”

J. BENNETT
SVP OPERATIONS & CORP. DEVELOPMENT
SIGNIFYD

Electronics and Computers growth by category

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Electronics brands and retailers have seen impressive growth, but not all segments are created equal. Wide variation in sales exists between segments.

The fact that our daily lives have become intertwined with electronics is apparent when we did into the numbers. The differences in performance over time of segments no doubt is affected by whether products are for entertainment, communication or productivity.

Inflationary pressures emerge in tandem with increased ecommerce spending.

Electronic merchants worldwide are faced with increasing production and fulfillment costs. Merchants must walk a fine line between absorbing costs while staying competitive. It’s key in today's competitive world to keep eye on AOV and pricing.

YoY Electronics & Computers AOV

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0% 20% -40% -20% ApparelAccessories B2B Mid-pricedFashion Housewares Jewelry &Watches MusicalInstruments Health &Supplements Low TicketFashion Alcohol Tobacco &Cannabis Pet Supplies SportingGoods Beauty & Cosmetics Outdoor & Leisure Weapons &Accessories CPGProducts Baby Auto & Tires ConsumerElectronics Footwear Quarterly AOV Trend by Industry Vertical Mix-shift towards higher AOV items as consumers replace in-store spend to CNP spend for Auto Parts & Tires Combination of Mix-shift and discounting leadingtowards drop in AOV for Apparel Accessories Declining AOV Increasing AOV Mix-shift towards lower AOV items contributingtowards declining AOV in Consumer Electronics Discounting strategies in mid-price fashion led to declining AOV -41% -30% -24% -22% -21% -18% -11% -11% -3% -2% 2% 2% 3% 4% 8% 9% 12% 16% 17%
Buy online, pick up in store

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Electronics shoppers have shown a new enthusiasm for ordering online and picking up in store or at the curbside

Consumers shopping for Electronics have discovered the convenience and efficiency of buying online and picking up either in the store or at the curbside. Consumers have indicated that now that they’ve tried the channel, they see no reason to abandon it. This chart shows how Electronics consumers’ adoption of in‑store and curbside pickup has changed over time.

Fraud pressure is a moving target with fraudsters constantly probing for weaknesses

Electronics are ideal for reselling. But fraudsters target the various segments of the Electronics vertical in different times and ways. Signifyd’s Fraud Pressure Index charts the rise and fall of very high risk — and presumably fraudulent — orders over time. Fraud levels are compared to a Q1 benchmark of 100%.

Fraud pressure in Electronics & Computers

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With big surges comes operational gaps. Expect challenges from these fraud pressure vectors:

eBay marketplace “triangulation” fraud

The fraudster creates genuine seller profile on marketplaces and uses stolen card data to fulfill the order from another retailer. Attack vector moved to popular SKUs over the summer.

Look-alike fraud websites

Fraudsters clone brand websites to replicate brand look onto similar URL, but do not ship product after accepting payment. Trending SKUs will be targeted.

Touchless delivery abuse risk

As FedEx and UPS moved to no-signature delivery, retailers saw an uptick of Item-Not-Recieved (INR) and Significantly-Not-As-Described (SNAD) claims.

Curbside pickup BOPIS mule fraud

Many retailers like Dick’s Sporting Goods and Best Buy accelerated BOPIS, in the form of touchless curbside pickup, to counter store. They also saw an uptick in mule fraud.

Methodology

What’s in our Electronics index?

The Ecommerce Pulse Report from Signifyd was designed to provide ongoing coverage of changes and trends in the ecommerce landscape. The data in this report illustrates how the Electronics vertical is performing now compared to historical performance. Data is aggregated by category across thousands of ecommerce merchants globally.

Categories

  • Consumer electronics
  • Photography
  • Musical instruments & DJ equipment

Fast facts

  • Full fidelity on 60M orders per month (session behavior, cart data, payment info, shipping and billing info)
  • 98% of transactions are identified automatically because of the breadth and strength of our network

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