So, the COVID-19 pandemic has dramatically changed ecommerce. More people are shopping online and expecting to be able to do that through more channels than ever before. Great to know. But what do you do about it?
Capturing new customers, shopping in new ways, while also retaining customers who have been loyal for years, requires agility, focus and a lot of hard work. And that’s in the best of times. A once in a lifetime pandemic is not the best of times.
Key insights of what the audience will find in the ebook/report
- A look back at 2020 – The trends that defined the year of the COVID‑19 pandemic.
- Vertical breakdowns – Separating the winners from the really big winners.
- What’s ahead – Merchants share their new plans for 2021 and beyond.
- Tips for capitalizing on the new user or shopper opportunity