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About the On-Demand Webinar

Latin America has a population of over half a billion and two countries that rank among the world’s 15 largest economies. For these and other reasons, the region is firmly on the radar of digital business executives. But regulatory hurdles, infrastructure issues, economic and political unrest have presented problems in key markets. Despite these challenges, ecommerce is growing.

Watch this on-demand webinar to learn
  • How ecommerce is evolving in the region and what makes it unique from other regions
  • The latest data on market sizing and growth rates in key markets in Latin America
  • Consumer trends, expectations, and driver of - and barriers to - digital purchasing behavior
  • Forrester’s advice for how to capture the quickly-evolving ecommerce opportunity in the region

Speaker

Lily Varon

Analyst at Forrester


Watch the Webinar On Demand