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REPORT

The Cyber 5 - 2018

Benchmarks, results and analysis of the Thanksgiving to Cyber Monday sales period in U.S. ecommerce.

For online retailers, nothing says, “Tis the season,” like the five-day period spanning Thanksgiving Day to the following Monday, otherwise known as Cyber Monday.

This summary report leads with the sales results and new benchmarks for the Black Friday through Cyber Monday period in U.S. ecommerce. It includes commentary from more than a dozen online retailers about how their businesses performed and the challenges they encountered, analysis from Internet Retailer editors and researchers and multiple charts illustrating seasonal performance. It also highlights some of the holiday strategies retailers and brands are deploying this season.

We hope this report will be valuable to you as you map out your plans for holiday 2019.

 
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REPORT

The Cyber 5 - 2018

Benchmarks, results and analysis of the Thanksgiving to Cyber Monday sales period in U.S. ecommerce.

For online retailers, nothing says, “Tis the season,” like the five-day period spanning Thanksgiving Day to the following Monday, otherwise known as Cyber Monday.

This summary report leads with the sales results and new benchmarks for the Black Friday through Cyber Monday period in U.S. ecommerce. It includes commentary from more than a dozen online retailers about how their businesses performed and the challenges they encountered, analysis from Internet Retailer editors and researchers and multiple charts illustrating seasonal performance. It also highlights some of the holiday strategies retailers and brands are deploying this season.

We hope this report will be valuable to you as you map out your plans for holiday 2019.

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Some statistics the report will examine:

$144.08

Average amount shoppers spent online on Black Friday

60% of consumers

Anticipate completing at least 50% of their holiday shopping online this season