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Better Ecommerce Newsletter

October 2017

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Our newsletters and blog are packed with content of interest to ecommerce merchants and customers. The newsletter is sent once per month.
 
Mike Cassidy
 
E-commerce can be a lonely road
Mike Cassidy
 
E-commerce is a fast-moving industry with pressure coming from all sides — competitors, market forces, investors, fickle fads and customers. There are answers out there — maybe too many. So many strategies, products, partners. 

We plan to make e-commerce less lonely. Through this new, monthly newsletter, we want to create a community of e-commerce practitioners who are curious, engaged, unafraid to call B.S. and willing to share both their triumphs and their failures.

We think of it as the Better E-commerce community. What's that exactly? You. Your ideas. Your questions. Your fears. Your war stories.

We'll do our part by bringing you stories that highlight the best thinking and practices in e-commerce. To kick things off we'll explore the notion that the customer experience doesn't stop at the buy button.

E-commerce is hard. We're here to help.
 
 
 

BEST OF THE SIGNIFYD BLOG
 
 
Dave Barrowman
 
Machine learning's role in e-commerce is just getting started
 
Dave Barrowman, VP of innovation at Skava, says the winners in e-commerce will embrace machine learning to do more — faster and cheaper. His vision for a machine-aided future was an AI highlight at Shop.org 2017.
 
READ MORE
Michael Klein
 
Artificial intelligence doesn't stop with marketing in e-commerce
 
What does a marketing guy know about deploying artificial intelligence and machine learning in e-commerce operations? Plenty. Michael Klein, Adobe's director of industry strategy for retail, travel and CPG, talks about AI's growing role in powering the back end of e-commerce.
 
READ MORE
 
 
Ikea
 
Ikea turns to a rabbit to salve post-purchase pain
 
Show of hands: Who has completely flipped out while assembling an exotically named piece of furniture from Ikea? How about we compare our distances in the hex-wrench throw? No worries. The Swedish home goods seller went out and bought you help: TaskRabbit.
 
READ MORE
Marc Lore
 
How to figure out which AI is best for your business
 
Marc Lore knows technology and commerce. The founder of Jet.com and CEO of Walmart.com had advice for Shop.org 2017 attendees about finding the right tech solutions from among the many. Sorry, it's not fool-proof, but check it out.
 
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INDUSTRY NEWS & EVENTS 
 
 
E-commerce as job creator 
 
Define killing. The argument that e-commerce is the death knell for retail isn't quite so, writes Michael Mandel of the Progressive Policy Institute. His analysis shows jobs are changing more than they are going away.
Read More >>
 
 
 
Fast? Free? Yes and yes
 
Consumers, by a wide margin, prefer free shipping to fast shipping, but surveys show that might be changing. Are we entering an era where fast and free is table stakes for winning over shoppers?
Read More >>
 
 
 
Webinar: Building the bottom line without selling more stuff  
 
Industry experts present a Forrester Consulting case study commissioned by Signifyd that tells the story of a major retailer that accelerated fulfillment and achieved a 3.8x ROI by deploying Guaranteed Fraud Protection.
Read More >>
 
 
 
About us
 

Signifyd, the world’s largest provider of guaranteed fraud protection, enables ecommerce retailers to provide friction-free buying experiences by shifting fraud liability away from merchants.
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