Better Ecommerce Newsletter

May 2018

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Our newsletters and blog are packed with content of interest to ecommerce merchants and customers. The newsletter is sent once per month.


 
Mike Cassidy
 
Ulta Shows the Way
Mike Cassidy

 
Beauty retailer Ulta has long been a darling of the retail set. A recent deep dive by Glossy provides some insight into why.

The multichannel cosmetic seller is adeptly navigating the choppy waters of retail, selling on both the high-end and low-end while avoiding the deadly shoals of the middle of the market. (See “Retail’s Apocalypse is Actually the Hollowing of the Mundane Middle” below.)

Ulta is thriving in one of the fastest-moving sectors of retail by focusing on the customer experience and differentiating itself by being helpful to customers and offering constantly refreshed products that are not easily found elsewhere. It’s a winning model no matter the vertical. This month the Better Ecommerce newsletter focuses on ways retailers can stand out by serving customers.
 
 
 

BEST OF THE SIGNIFYD BLOG


 
 
Retail’s Apocalypse is Actually the Hollowing of the Mundane Middle
 
Retail’s Apocalypse is Actually the Hollowing of the Mundane Middle
 
It’s fair to say that some in the retail biz feel like they just might lose it if they hear the term “retail apocalypse” one more time. It’s become quite the narrative as the industry undergoes dramatic change. But apocalypse? Maybe it’s more nuanced.
 
READ MORE
BOPIS is Good News/Bad News
 
BOPIS is Good News/Bad News
 
Retailers intent on giving customers what they want have no choice but to offer in-store pickup of online orders. The fact that providing buy-online-pick-up-in-store is difficult is no excuse. Most shoppers use BOPIS when it’s available and most retailers see it as a competitive must.
 
READ MORE
 
 
Voices from the Dark Web
 
Voices from the Dark Web Speak to White Hats
 
The Dark Web is a dangerous place when it comes to consumers’ personal data. The internet’s underworld is a free-for-all of fraudulent identities sought after by fraudsters. But it also provides plenty of clues and information for crime-fighters looking to protect customers from fraud.
 
READ MORE
Bread Revamps Instant Financing for the Ecommerce Age
 
Bread Revamps Instant Financing for Ecommerce
 
Point-of-sale lending is tackling one of the underserved areas of ecommerce friction. New York-based Bread says eliminating the cumbersome process of applying for a merchant-branded credit card online increases conversion and order size. It no doubt improves the customer experience.
 
READ MORE
 
 

SIGNIFYD PARTNER SPOTLIGHT


 
 
PayKings Merchant Payments Accpetance Corp

PayKings — They Decline. We Approve.
 
The experts at PayKings can help set up a merchant account for your retail, B2B and ecommerce business. Start accepting payments today for virtually any business type or risk profile at reduced rates and fees. 

Learn more »
 
 
 

INDUSTRY NEWS & EVENTS 


 
 
Account Takeover is the New Fashion in Fraud
 
Account takeover fraud is a growing concern online, but retailers can help their customers protect themselves and in the process protect their own businesses from fraudsters too. — Internet Retailer

Learn more »
 
 
 
Amazon Really Wants to Size You Up
 
Amazon is experimenting with 3D body scanners to help consumers better select sizes online. The system could cut costs from online returns and increase customers’ satisfaction with their orders. — Business Insider

Learn more »
 
 
 
Retail’s Struggle With Discount Pressure
 
The flip side of providing differentiated inventory and experiences is competing on price. Many retailers are still hurting themselves by racing to the bottom in the discount wars. — eMarketer

Learn more »
 
 
 
IRCE Sweet Home Chicago
 
You wouldn’t attend the world’s largest online retailing event (or so we’ve read) without stopping by to see Signifyd, would you? Of course you wouldn’t. See you at Booth 567. We even made it easy to remember.

Learn more »
 
 
 
About us
 

Signifyd, the world’s largest provider of guaranteed fraud protection, enables ecommerce retailers to provide friction-free buying experiences by shifting fraud liability away from merchants.

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