Beauty retailer Ulta has long been a darling of the retail set. A recent deep dive by Glossy provides some insight into why.
The multichannel cosmetic seller is adeptly navigating the choppy waters of retail, selling on both the high-end and low-end while avoiding the deadly shoals of the middle of the market. (See “Retail’s Apocalypse is Actually the Hollowing of the Mundane Middle” below.)
Ulta is thriving in one of the fastest-moving sectors of retail by focusing on the customer experience and differentiating itself by being helpful to customers and offering constantly refreshed products that are not easily found elsewhere. It’s a winning model no matter the vertical. This month the Better Ecommerce newsletter focuses on ways retailers can stand out by serving customers.
BEST OF THE SIGNIFYD BLOG
Retail’s Apocalypse is Actually the Hollowing of the Mundane Middle
It’s fair to say that some in the retail biz feel like they just might lose it if they hear the term “retail apocalypse” one more time. It’s become quite the narrative as the industry undergoes dramatic change. But apocalypse? Maybe it’s more nuanced.
Retailers intent on giving customers what they want have no choice but to offer in-store pickup of online orders. The fact that providing buy-online-pick-up-in-store is difficult is no excuse. Most shoppers use BOPIS when it’s available and most retailers see it as a competitive must.
The Dark Web is a dangerous place when it comes to consumers’ personal data. The internet’s underworld is a free-for-all of fraudulent identities sought after by fraudsters. But it also provides plenty of clues and information for crime-fighters looking to protect customers from fraud.
Point-of-sale lending is tackling one of the underserved areas of ecommerce friction. New York-based Bread says eliminating the cumbersome process of applying for a merchant-branded credit card online increases conversion and order size. It no doubt improves the customer experience.
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Amazon is experimenting with 3D body scanners to help consumers better select sizes online. The system could cut costs from online returns and increase customers’ satisfaction with their orders. — Business Insider
You wouldn’t attend the world’s largest online retailing event (or so we’ve read) without stopping by to see Signifyd, would you? Of course you wouldn’t. See you at Booth 567. We even made it easy to remember.