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Retail’s technical advances require a human
touch to succeed
No question retail technology has been on fire for years now. Led by advances in artificial intelligence, the ability for omnichannel retailers to rely on innovation to build better customer experiences has grown exponentially.
But here’s the thing: Technology alone is not the answer. Consumers today are expecting — and in some cases demanding — more from their retail experiences. Successful retailers are meeting those consumers where they live — and shop — by understanding their preferences and by applying human intelligence to the buying experience.
Artificial intelligence can help guide retailers through sticky experience challenges like resolving chargebacks and it can help retailers build memorable experiences by pairing the right content with the right product — all while presenting that to consumers at the right time. But none of that is possible without a healthy dose of human intuition and experience.
Miva is a revolutionary ecommerce platform that delivers custom-built solutions for enterprise and small businesses. Miva successfully balances flexibility and a comprehensive out-of-the-box feature set with the reliability, scalability, and stability demanded by modern ecommerce teams. Miva also offers MivaPay, a secure, PCI-compliant credit card vault within their core software. Whether selling B2B, B2C or both, Miva’s in-house development and design teams help merchants successfully leverage the full power of the Miva platform to drive unique, engaging and high-converting online experiences for shoppers.
Please join us for our FLOW event in Los Angeles, a meetup where you can connect with fellow LA-area retail professionals. We will be featuring a fireside chat with Anthony Milano, vice president, ecommerce Americas Boardriders, followed by drinks and dinner.