Better Ecommerce Newsletter

March 2019

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Our newsletters and blog are packed with content of interest to ecommerce merchants and customers. The newsletter is sent once per month.


 
Mike Cassidy
 
Retail’s technical advances require a human touch to succeed
Mike Cassidy

 
No question retail technology has been on fire for years now. Led by advances in artificial intelligence, the ability for omnichannel retailers to rely on innovation to build better customer experiences has grown exponentially.

But here’s the thing: Technology alone is not the answer. Consumers today are expecting — and in some cases demanding — more from their retail experiences. Successful retailers are meeting those consumers where they live — and shop — by understanding their preferences and by applying human intelligence to the buying experience.

Artificial intelligence can help guide retailers through sticky experience challenges like resolving chargebacks and it can help retailers build memorable experiences by pairing the right content with the right product — all while presenting that to consumers at the right time. But none of that is possible without a healthy dose of human intuition and experience.
 
 
 
BEST OF THE SIGNIFYD BLOG
 
 
Chargebacks have everything to do with customer experience
 
 
Few customer experiences are more fraught for retailers than working through a consumer’s chargeback claim. Here are a few ways to remove some of the stress.
 
READ MORE
The keys to engaging customers in 2019
 
 
Retail today is about so much more than the transaction. Learn from some of the best in the field what it takes to be relevant to consumers.
 
READ MORE
 
 
Digitally native retailers unlock customer love
 
 
Upstart digital-first retailers understand the fundamentals of customer love. The first step? Set your fear aside to avoid adding friction to the buying journey.
 
READ MORE
Brand experience helps retailers outflank Amazon
 
 
Going after Amazon is no way to go after Amazon. Retailers are better off creating a memorable brand experience of their own, says Episerver’s Ed Kennedy.
 
READ MORE
 
 
SIGNIFYD PARTNER SPOTLIGHT
 
 
 
Miva is a revolutionary ecommerce platform that delivers custom-built solutions for enterprise and small businesses. Miva successfully balances flexibility and a comprehensive out-of-the-box feature set with the reliability, scalability, and stability demanded by modern ecommerce teams. Miva also offers MivaPay, a secure, PCI-compliant credit card vault within their core software. Whether selling B2B, B2C or both, Miva’s in-house development and design teams help merchants successfully leverage the full power of the Miva platform to drive unique, engaging and high-converting online experiences for shoppers.
 
Learn more »
 
 
INDUSTRY NEWS & EVENTS
 
 
 
Emerging digital natives are not the only ones reinventing furniture and home goods sales. — Retail Dive
 
Learn more »
 
 
 
Maine startup Forager provides a vast network of local food sources. — NRF Stores
 
Learn more »
 
 
 
Walmart CTO Jeremy King says the retailer is a tech company. Really. — CNBC
 
Learn more »
 
 
 
There’s still time to catch us at MRC! Come visit with Signifyd at Booth #515 or schedule a meeting.
 
Meet us »
 
 
 
Stop by and say hello at Booth H56 Or schedule a meeting.
 
Meet us »
 
 
 
Please join us for our FLOW event in Los Angeles, a meetup where you can connect with fellow LA-area retail professionals. We will be featuring a fireside chat with Anthony Milano, vice president, ecommerce Americas Boardriders, followed by drinks and dinner.
 
Register now »
 
 
About us
 

Signifyd, the world’s largest provider of guaranteed fraud protection, enables ecommerce retailers to provide friction-free buying experiences by shifting fraud liability away from merchants.

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