ENSURE PSD2 COMPLIANCE, PROVIDE A FRICTIONLESS AUTHENTICATION EXPERIENCE, AND FEARLESSLY SHIP MORE GOOD ORDERS
As fraud levels in digital payments have risen in Europe, new regulatory obligations have followed. Strong Customer Authentication (SCA) has become a key piece of the EU’s Revised Payment Services Directive (PSD2) required by merchants.
But building additional authentication into the checkout flow presents a real challenge for merchants who strive to protect the customer experience. Preparing for the new security standard requires merchants to rethink their payment processes to ensure minimal disruption to their businesses.
Compliance Payment Solution Overview
Inconveniences to online shoppers – like bank induced challenges, lengthy decision times and 3DS declines – can result in revenue leakage of up to 25% for merchants.*
Signifyd’s Payment Optimization solution allows merchants to discreetly perform SCA, long before a customer even reaches the checkout page. Device token information, behavioural metrics, and biometric data are all gathered while a customer shops. Built-in 3DS2 capabilities ensure that both the payment provider and the cardholder’s issuing bank receive the information necessary to authenticate the transaction.
Dynamic Exemption Management
The most seamless experience for customers will always be one where SCA is not required. Dynamic Exemption Management from Signifyd helps merchants automatically identify those transactions and maximises the number of customers that can be driven down a friction-free path to payment. The result? A smooth user experience and the highest conversion rates possible.
Authorization Rate Optimization
By combining industry-leading transaction intelligence with best-in-class machine learning, Signifyd expertly identifies payments that would typically be destined for decline before they are ever sent for authorization. Intelligent routing of those transactions ensures that Signifyd merchants have the highest authorization rates in the industry, save on payment processing costs, and maximize conversion at every point in the payment journey.
Signifyd’s solution ensures merchants achieve regulatory compliance with the second Payment Services Directive by satisfying all SCA requirements. Signifyd uses 3-D Secure 2.2 to meet PSD2’s requirement to “dynamically link” payment to the issuing banks and confirm that SCA has been conducted.
Signifyd’s solution was the first 3-D Secure version 2.2 solution to receive all certifications from EMVCo – the leading authority on worldwide interoperability and acceptance of secure payment transactions.
3DS2.2 is PSD2 compliant and valid in all EU countries and Switzerland.
Signifyd’s Complete Financial Guarantee extends beyond just fraud or 3DS alone,
to guarantee every Signifyd-approved order.