Risk & Reward

The Beauty Industry’s
Digital Transformation

The beauty industry is undergoing a transformation that has a lot to do with changes in the ways both businesses and consumers see themselves. No longer do a few brands dominate. Beauty brands and retailers are adopting a startup mentality — and funding models. Consumers won’t be dictated to. They want their beauty products personalized. Signifyd has taken a deep dive into the industry to help beauty industry merchants see where they stand and where their industry is going. Learn about:

  • Dominant trends that are shaping
    the beauty industry
  • Key challenges facing beauty
    industry merchants
  • Fraud trends in the beauty industry
  • A look at the future of the beauty industry

Key Findings

4 to 5%
Projected annual growth in beauty sales
Number of prominent, female-founded beauty startups
40
103%
Increase in online fraud losses in the beauty sector
between 2016 and 2017