Risk & Reward
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The Apparel Industry’s Digital Transformation
Apparel is one of the fastest-moving verticals in retail. While some legacy brick-and-mortar retailers face an existential struggle, new entrants are finding success creating fresh customer experiences and appealing to digitally native consumers. And online sales are flourishing, notching double-digit growth. Signifyd has taken a deep dive into the industry to help apparel merchants see where they stand and where their industry is going.
- Dominant trends that are shaping retail apparel
- Key challenges facing apparel merchants
- Fraud trends in the apparel sector
- A look at the future of apparel
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Risk & Reward:
The Apparel Industry’s
Digital Transformation
Key Findings
4.5%
Projected growth in apparel sales in 2018, according to McKinsey
How much bigger athleisure’s sales growth was than apparel overall in 2016
2x
40%
The share of clothing and shoes sales being captured by Amazon and its marketplace by the end of 2017