Risk & Reward

The Apparel Industry’s
Digital Transformation

Apparel is one of the fastest-moving verticals in retail. While some legacy brick-and-mortar retailers face an existential struggle, new entrants are finding success creating fresh customer experiences and appealing to digitally native consumers. And online sales are flourishing, notching double-digit growth. Signifyd has taken a deep dive into the industry to help apparel merchants see where they stand and where their industry is going.

  • Dominant trends that are shaping retail apparel
  • Key challenges facing apparel merchants
  • Fraud trends in the apparel sector
  • A look at the future of apparel

Key Findings

4.5%
Projected growth in apparel sales in 2018, according to McKinsey
How much bigger athleisure’s sales growth was than apparel overall in 2016
2x
40%
The share of clothing and shoes sales being captured by Amazon and its marketplace by the end
of 2017