Risk & Reward

The Beauty Industry’s
Digital Transformation

The beauty industry is undergoing a transformation that has a lot to do with changes in the ways both businesses and consumers see themselves. No longer do a few brands dominate. Beauty brands and retailers are adopting a startup mentality — and funding models. Consumers won’t be dictated to. They want their beauty products personalised. Signifyd has taken a deep dive into the industry to help beauty industry merchants see where they stand and where their industry is going.
Learn about:

  • Dominant trends that are shaping
    the beauty industry
  • Key challenges facing beauty
    industry merchants
  • Fraud trends in the beauty industry
  • A look at the future of the beauty industry

Key Findings

4 to 5%
Projected annual growth in beauty sales
UK consumers purchase natural beauty products
50%
103%
Annual increase in online fraud losses in the beauty sector