RISK & REWARDS
The Land of 800 Billionaires: Finding Cross-Border Commerce Success in China
The opportunity for cross-border sales in China is undeniable — and staggering. The online market in the world’s most populous country is growing at a torrid pace, yet there is still vast room for growth. Chinese consumers are among the most digitally savvy in the world and they have a penchant for buying from foreign retailers.
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780 million
Estimated size of Chinese
middle class within 10 year
middle class within 10 year
$1.8 trillion
Chinese ecommerce market
in 2022
in 2022
$100 billion
China's 2017 cross-border
ecommerce sales
ecommerce sales
But the decision to move into the world’s largest ecommerce market is not a slam dunk. Navigating Chinese customs, currency, payment systems, logistics, consumer habits and regulations can be bewildering. Signifyd has taken a deep dive into the risks and rewards of selling into China.
Learn about:
- The different channels available for retailers looking to sell online in China
- The specific reasons Chinese consumers make cross-border purchases
- Successfully marketing to Chinese consumers
- Six tips for retailers contemplating a move into China