WORLDWIDE BUSINESS RESEARCH™ STUDY

Optimizing Customer Authentication and Fraud Detection in Ecommerce

How Retailers Are Addressing Today’s Key Challenges, Reducing Risk, and Protecting the Customer Experience

WBR Customer Authentication Report Cover - Revised

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Key Findings in the WBR Insights Research Study

49%

Of survey respondents use an automated decision engine for fraud prevention and detection

53%

Of respondents say that consumer abuse (also known as friendly fraud) has increased in the past 12 months

80%

Of respondents say that “Item Not Received” (INR) chargeback abuse has increased in the past 12 months

Ecommerce organizations have already taken significant steps to protect themselves from consumer fraud in recent years. However, these companies are working to combat fraud in a digital environment that is constantly evolving.

This report explores how global retailers are adapting their strategies to meet potential challenges. Here, readers will learn how companies from different regions are reacting to current fraud trends, which fraud prevention strategies they are considering implementing, the technology they are prioritizing, and steps that can be taken to reduce the risk of fraud in both the short-term and long term.

Get the Report for Key Insights Into:

How ecommerce companies are using or pursuing Strong Customer Authentication (SCA)
Regional differences in fraud prevention technology adoption
Why customer abuse has increased in the past 12 months
Recommendations to work more intelligently to combat consumer fraud

Fraudsters know you are looking for specific behaviors and what they do is increasingly resembling legitimate clients, therefore, if you only know what a shopper does within your business you are missing a part of the movie. And to see the full movie, you’ll need machine learning tools, agile providers like Signifyd, and above all, a great team constantly monitoring this data.”

— CARLOS MADRONA, HEAD OF ONLINE FRAUD, MANGO