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Pulse Report

State of Commerce Report 2021

Redefining experiences for a new wave of customers

This report will take a look back at 2020 and the trends that defined the year of the COVID-19 pandemic. Plus, we’ve asked merchants to share their plans for 2021 and how they are capitalizing the new wave of ecommerce shoppers and creating fans for life.

Signifyd State of Commerce 2021

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Key insights from this trends report

33%

Overall retail sales happen online

50%

Average increase in revenue for merchants in the Signifyd’s Commerce Network

43.7% 

Of the top 500 retailers now offer curbside pickup

So, the COVID-19 pandemic has dramatically changed ecommerce. More people are shopping online and expecting to be able to do that through more channels than ever before. Great to know. But what do you do about it?

Capturing new customers, shopping in new ways, while also retaining customers who have been loyal for years, requires agility, focus and a lot of hard work. And that’s in the best of times. A once in a lifetime pandemic is not the best of times.

Key insights of what the audience will find in the ebook/report

  • A look back at 2020 – The trends that defined the year of the COVID‑19 pandemic.
  • Vertical breakdowns – Separating the winners from the really big winners.
  • What’s ahead – Merchants share their new plans for 2021 and beyond.
  • Tips for capitalizing on the new user or shopper opportunity

We’ve seen shopping behavior from consumers just fast-forward. That sets the stage, I think, for what should be a really fascinating year as you think about, how will businesses continue to respond to the ways customer shopping behaviors do X? Are they going to retreat back a little to their prior behavior? Me, personally, I really don’t think so.”

— Walmart