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Boosting Ecommerce Sales Beyond Black Friday

Learn how ecommerce retailers are improving the way they understand seasonal and holiday events and sell in those contexts year-round.

5 Ecommerce Strategies to Boost Sales

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Key findings in the WBR Insights research study


Consider non-traditional holiday eCommerce shopping an important part of their business


Respondents who view non-traditional holidays as important but don’t increase their staff at all


Claim their ecommerce and marketing campaigns are more sophisticated for non-traditional holidays

Retailers invest countless resources to prepare for the traditional holiday shopping season and get the most from shoppers’ inherent intent to spend at this time of year. But non-traditional holidays like Mother’s Day, tax-free holidays, and even ‘Amazon Prime Day’ are reshaping the retail timeline, pushing retailers to change their seasonal strategies.

Get the Report to Get Key Insights Into

  • 23 non-traditional holidays most retailers prioritize
  • Stats on non-traditional holidays sales
  • 7 Digital assets that perform well during nontraditional holidays
  • 5 strategies recommended by other retailers

Prior to Signifyd, international orders took up a big part of our manual review process. Orders from specific regions and countries would raise a red flag.

Signifyd has data from different companies across different industries and all that data helps us make a more informed decision.

— Andrew Basenfelder, Mitchell & Ness Applications Administrator