WORLDWIDE BUSINESS RESEARCH™ REPORT
The manufacturers’ guide to the D2C revolution
How the next generation of Direct-to-Consumer brands can thrive
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Key findings in the the manufacturers’ guide to the D2C revolution
38%
Of the respondents will partner with social media influencers or celebrities in the next 12 months to drive their D2C business.
40%
Of the respondents claim their current technology deployment supports only a few of their D2C objectives and needs improvement.
71%
Of the respondents allocate 26% to about 50% of their total marketing budgets to D2C promotions.
D2C brands must evolve beyond influencer marketing and internet ads to reach a more sustainable omnichannel business model. According to HBR, “The path forward must include both a return to management fundamentals and a move beyond the existing [D2C] playbook in order to incorporate the learnings of the last decade.”
This report explores what’s driving the next generation of D2C businesses. Here, you’ll find benchmarking information and find out what strategies and technologies are driving the D2C industry.
Key insights of what you will find in the report:
- Survey results from 100 brand manufacturing leaders across the US & Canada
- Lessons and technology needed for the next D2C revolution
- Main drivers of tomorrow’s D2C strategies