Risk & Reward

The Home Goods Industry’s
Digital Transformation

Consumers are warming to the idea of buying furniture and appliances online. While the sector had long been brick-and-mortar heavy, given shoppers desires to see and experience items destined for their homes, that’s changing in an era of augmented-reality shopping and the second-nature status of ecommerce. Signifyd has taken a deep dive into the industry to help home goods merchants see where they stand and where their industry is going. Learn about:

  • Dominant trends that are shaping the home goods sector
  • Key challenges facing home goods merchants
  • Fraud trends in the home goods sector
  • A look at the future of home goods

Key Findings

38%
Growth of year-over-year online furniture, appliance and home goods sales in 2016
Of consumers say they’d rather buy appliances online
33%
16%
Decline in total fraud losses in home goods sector between 2016 and 2017