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Risk & Reward

The Home Goods Industry’s
Digital Transformation

Consumers are warming to the idea of buying furniture and appliances online. While the sector had long been brick-and-mortar heavy, given shoppers desires to see and experience items destined for their homes, that’s changing in an era of augmented-reality shopping and the second-nature status of ecommerce. Signifyd has taken a deep dive into the industry to help home goods merchants see where they stand and where their industry is going. Learn about:

  • Dominant trends that are shaping the home goods sector
  • Key challenges facing home goods merchants
  • Fraud trends in the home goods sector
  • A look at the future of home goods

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Risk & Reward: The Home Goods Industry's Digital Transformation

Key Findings

Growth of year-over-year online furniture, appliance and home goods sales in 2016
Of consumers say they’d rather buy appliances online
Decline in total fraud losses in home goods sector between 2016 and 2017