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E-BOOK

International Retail Opportunities? ¡Si! Oui! Ja! Da! はい! 是!

International ecommerce success relies on more than just a large marketing spend and a great product. You have a lot to prove to shoppers across the globe. Their needs change depending on their country, language and culture. A one-size-fits-all approach is the fastest route to failure. Understand your customers first, before trying to sell to them.

ipad-ebook

E-BOOK

International Retail Opportunities?
¡Si! Oui! Ja! Da! はい! 是!

ipad-ebook

International ecommerce success relies on more than just a large marketing spend and a great product. You have a lot to prove to shoppers across the globe. Their needs change depending on their country, language and culture. A one-size-fits-all approach is the fastest route to failure. Understand your customers first, before trying to sell to them.

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Our e-book contains advice to help marketing leaders prepare for success in global retail expansion:

  • Be open to cross-border buying
  • Provide the right payment options
  • Invest in experiential shopping and customer experience
  • Understand mobile and online adoption in your target markets