E-BOOK
International Retail Opportunities? ¡Si! Oui! Ja! Da! はい! 是!
International ecommerce success relies on more than just a large marketing spend and a great product. You have a lot to prove to shoppers across the globe. Their needs change depending on their country, language and culture. A one-size-fits-all approach is the fastest route to failure. Understand your customers first, before trying to sell to them.
E-BOOK
International Retail Opportunities? ¡Si! Oui! Ja! Da! はい! 是!
International ecommerce success relies on more than just a large marketing spend and a great product. You have a lot to prove to shoppers across the globe. Their needs change depending on their country, language and culture. A one-size-fits-all approach is the fastest route to failure. Understand your customers first, before trying to sell to them.
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Our e-book contains advice to help marketing leaders prepare for success in global retail expansion:
- Be open to cross-border buying
- Provide the right payment options
- Invest in experiential shopping and customer experience
- Understand mobile and online adoption in your target markets