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Digital Commerce 360™ Report

Omnichannel Report 2021

Includes an analysis of consumer shopping habits and expectations, real-life case studies of various retailers, and trend predictions for the future of omnichannel retailing.

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Key findings in the Omnichannel Report 2021

50%

Of respondents said convenience was the biggest factor in selecting in-store or curbside pick-up

58%

Of shoppers surveyed checked online for product availability at a nearby store

64% 

Of shoppers are planning to order online more in the next six months than they have in the past

The pandemic accelerated what had already been a steady rise in consumer demand for contact-free and omnichannel fulfillment options. Indeed, COVID-19 transformed many die-hard store shoppers into BOPIS, curbside and same-day delivery fans. And many experts say those consumers won’t be going back to their old ways—even after COVID-19 becomes just a bad memory. That means stores should offer these options and continue to improve upon them, if they want to succeed in today’s and tomorrow’s retail landscape.

In this report, you’ll get in-depth insights on retail trends of 2020 and 2021 as well as strategies to improve to expand omnichannel growth.

Get the Report to Get Key Insights Into

  • How 2021 shopping behavior differs from 2020
  • Retailer case studies such as Best Buy
  • Challenges and benefits of Omnichannel selling
  • Key Omnichannel trends retailers should be aware of

“We actually increased sales because we could accept more orders, since we no longer had to turn away or investigate legitimate customers we weren’t sure about. All we needed was Signifyd’s approval to ship the order.”

TONY TREW, STRUCTUBE’S DIRECTOR OF MARKETING AND E-COMMERCE