E-BOOK

Scaling Top-Notch Ecommerce Customer Service: How to Turn Customer Support from a Cost Center into a Fan-Base Building Machine

Customer service is an invisible yet vital process for any ecommerce business. Don’t blindly turn it over to a third party. Bringing the process home to the marketing team, with at least partial ownership, is the new best practice. Watch your customer experience thrive, fueled by insights gained through customer interactions.

Use the tips and perspectives included in Scaling Top-Notch Ecommerce Customer Service: How to Turn Customer Support from a Cost Center into a Fan-Base Building Machine

E-BOOK

Scaling Top-Notch Ecommerce Customer Service: How to Turn Customer Support from a Cost Center into a Fan-Base Building Machine

Customer service is an invisible yet vital process for any ecommerce business. Don’t blindly turn it over to a third party. Bringing the process home to the marketing team, with at least partial ownership, is the new best practice. Watch your customer experience thrive, fueled by insights gained through customer interactions.

Use the tips and perspectives included in Scaling Top-Notch Ecommerce Customer Service: How to Turn Customer Support from a Cost Center into a Fan-Base Building Machine

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We provide actionable ideas like:

  • Customer experience feeds the brand experience — Give it the proper nutrition
  • Internal storytelling matters — Shift ownership to your marketing team
  • Technology like artificial intelligence (AI) helps manage demand — Build a strong hybrid system based on automation and the human touch
  • Customers are your greatest assets — Engage them to become your brand advocates

Get advice from industry experts on why you should bring customer support home to your marketing team:

“People are able to deliver the quick and empathetic response of a human, but with the knowledge of AI and the scaling abilities of AI”
— Julia Luce, marketing head for Simplr