Searching for Customer Love in the Era of Direct-to-Consumer
7 Ecommerce Strategies for Apparel, Accessories and Footwear Retailers
Direct-to-consumer (D-to-C) companies have upended the apparel industry. With the rise of ecommerce, brands have gained significant market share by manufacturing, selling and shipping clothes, footwear and accessories directly to consumers.
No need for stores or other intermediaries who get in between the brand and its customers. These digitally native brands emphasize quality, innovation and personalization as they use social media channels such as Instagram, Facebook and TikTok to reach their customers directly. In response to the threat from D-to-C companies, traditional apparel companies have had to get creative and grabby — stealing some moves from the D-to-C playbook.
This e-book covers seven things apparel retailers are doing to build market share and get ahead of the competition.
Key insights of what the audience will find in the e-book/report
- Seven things apparel retailers are doing to get ahead of the competition
- How and where apparel, accessories and footwear merchants lost their orders
- Insights on creating a good customer experience