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Searching for Customer Love in the Era of Direct-to-Consumer

A D2C Ecommerce Guide for Health, Beauty and Cosmetics Retailers


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Key Findings in the D2C E-book for the Health, Beauty and Cosmetics Segment


Consumers plan to buy from D-to-C brands in the next year.


Rise in U.S. beauty and personal care sales since 2019


Of millennials have purchased products from brands that they first discovered on Instagram.

The direct-to-consumer (D-to-C) retail craze shows no sign of abating, and the health, beauty and cosmetics industry is particularly feeling the unsettling effects of that. A 2019 study of the top 100 cosmetics brands found that D-to-C brands realized 11% average year-over-year growth from 2017 to 2018, compared to an 8% decline for traditional brands. 

And Forrester found that 81% of consumers plan to buy from D-to-C brands in the next year. Of all D-to-C retail categories, health, beauty and cosmetics tied for second place, only after apparel, in terms of expected D-to-C sales volume.

Key insights of what the audience will find in the ebook/report

  • Key findings in previous practices and sales of health and beauty products
  • How to eliminate decision paralysis.
  • What Direct-to-Consumer business growth entails

Since we became Signifyd customers, our business has expanded into the Netherlands, Sweden and Denmark. With Signifyd, there was not even a learning period in these regions. Typically, you would expect to see a dip in approval rates, but we were able to hit the ground running. We maintained an above 98% approval rate from day one in all three.”

— Lyn Carbine, CurrentBody International Territory Manager, CurrentBody