Searching for Customer Love in the Era of Direct-to-Consumer
A D2C Ecommerce Guide for Health, Beauty and Cosmetics Retailers
The direct-to-consumer (D-to-C) retail craze shows no sign of abating, and the health, beauty and cosmetics industry is particularly feeling the unsettling effects of that. A 2019 study of the top 100 cosmetics brands found that D-to-C brands realized 11% average year-over-year growth from 2017 to 2018, compared to an 8% decline for traditional brands.
And Forrester found that 81% of consumers plan to buy from D-to-C brands in the next year. Of all D-to-C retail categories, health, beauty and cosmetics tied for second place, only after apparel, in terms of expected D-to-C sales volume.
Key insights of what the audience will find in the ebook/report
- Key findings in previous practices and sales of health and beauty products
- How to eliminate decision paralysis.
- What Direct-to-Consumer business growth entails