PRESENTATION PDF

Striking Balance Between Fear, Risk and Customer Love to Unlock Omnichannel Growth

Learn how digital-first retailers build seamless, omnichannel experiences when starting with a clean slate.

 
presentation-pdf

PRESENTATION PDF

Striking Balance Between Fear, Risk and Customer Love to Unlock Omnichannel Growth

presentation-pdf

Learn how digital-first retailers build seamless, omnichannel experiences when starting with a clean slate.

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This presentation will arm viewers with insights into how digital-first retailers build seamless, omnichannel experiences when starting with a clean slate and how established retailers can identify the right partners to catch up.

It will also explore the idea of expanding into new markets, including China, without having to disrupt consumers’ journeys by creating friction because of the fear of the unknown. And it will present some of Signifyd’s proprietary survey data in which consumers tell us how and where friction wears them down.

Some statistics the presentation will examine:

53%

Consumers who stop shopping on an ecommerce site after one or two bad experiences

80%

Year-over-year increase in account takeover fraud

$627 billion

Cross-border sales in 2022

Consumers, more than ever, are abandoning shopping carts

Consumers more than ever are abandoning shopping carts and ecommerce retailers who cannot live up to their expectations. In response, top retailers are upping their omnichannel game to provide the kind of customer experiences that shoppers expect in the Amazon era.Amazon is not the only force out there coming for traditional retailers’ market share. Upstart digitally native retailers, which act more like startups, are wooing and wowing consumers with unparalleled customer experiences and turning them into fans.

This is no time for merchants to throw up barriers between themselves and their customers for fear of ecommerce fraud. The digitally native retailers have figured out how to embrace customers and provide them with an experience that keeps them coming back, rather than one that frustrates them with unnecessary hoops and delays.

And yet, it’s no wonder merchants are tempted to be conservative when shipping orders, given the number and frequency of data breaches. The breaches provide fraudsters and fraud rings with vast amounts of personal data. Fraudsters ability to harvest that data has lead to a demonstrable increase in account takeover fraud.

The current environment has led ecommerce retailers to blacklist whole regions of the globe, missing out on the fastest growing portion of ecommerce: cross-border sales.