Meet the new Signifyd brand: Commerce runs on our decisions

Commerce runs on our decisions. Now our brand says so.

Signifyd’s refreshed brand is sharper in look and language, and clearer about what we’ve always sold: Decisions.

Starting today, you’ll see a new Signifyd across our website and channel with cleaner imagery, a refreshed visual identity and one unequivocal message: Commerce runs on our decisions.

Our culture, commitment and mission haven’t changed. What’s changed is how precisely we explain what we do, why we do it and why Signifyd was built for this moment from the start.

Our story has caught up with our technology

For 15 years, Signifyd has built a platform powered by a Commerce Network built on millions of identities, served by thousands of merchants, partnered with dozens of fintechs and financial institutions. We’ve expanded from checkout to protect the entire customer journey. But our brand story hasn’t kept pace with how fast we’ve innovated. This refresh closes that gap.

Commerce needs decisions, not guesses

Ecommerce is far more complex than it was even two years ago. AI has made good and bad customers look alike, and wrong calls have never been more expensive. For every transaction, merchants need an answer that’s instant, reliable and backed by accountability.

Most fraud tools don’t provide that. They provide a risk score and an inference, leaving the merchant to decide what to do with it. That’s like a Realtor telling a prospective homebuyer there’s a 65% chance a flood will swamp their dream house within the next decade. It’s useful information, but it isn’t a decisive answer.

Signifyd makes the decision and backs it with a financial guarantee. If we’re wrong, we cover it. That’s the difference, and it’s why merchants like Walmart and Albertsons rely on us.

“Merchants and the financial institutions they partner with can’t afford to stake their success on a better opinion or educated guess. They need a clear and reliable decision, backed by a guarantee that eliminates doubt.”

— Raj Ramanand, Signifyd CEO

Fraud protection is revenue protection

Legacy fraud tools were designed to block. Signifyd was built on AI from the start to approve and align with our customers’ desired business outcomes. We believe the value of commerce protection lies not only in stopping fraud, but in maximizing revenue with precise, transparent decisions that merchants can take to the bank — literally.

Today, those decisions cover the full customer journey:

• Before purchase: from session start, through account creation and login
• At checkout: including payments, promotions and discounts
• After purchase: covering refunds, returns, reselling and appeasement abuse

At every step, the goal is the same: Approve more good customers with less friction.

Same Signifyd, finally said clearly.

Signifyd makes the fraud decisions global commerce runs on, so businesses of every size never lose a good customer. Now our look and our story are as sharp as the decisions behind them.

See the new Signifyd for yourself.