Signifyd collaborates with OpenAI to help protect ChatGPT Wallet transactions

Open AI launched the latest innovation in agentic commerce today, announcing ChatGPT Wallet. Signifyd is collaborating with OpenAI to help ensure that shoppers’ legitimate AI agent orders are not declined because of their novel nature.

At a time when online merchants are contemplating the best way to balance smooth customer experiences in the agentic age with protecting all sides of a transaction, ChatGPT Wallet is designed to address a number of challenges to that mission.

ChatGPT Wallet provides reassurance for merchants and consumers

The payment feature, developed in a partnership with Visa, Mastercard and American Express:

• Allows agents to pay without accessing consumers’ credit card details, instead issuing a one-time token.
• Requires the shopper to approve the order before a purchase is made.
• Preserves credit card loyalty points and awards, and traditional protection in consumer disputes.
• Is currently available to ChatGPT Pro subscribers through the dots feature.

OpenAI is building agent-led commerce to fit reliably into existing systems. Users transact directly with businesses, which keep their customer relationships and control over pricing, fulfillment, returns and customer service, according to its announcement.

ChatGPT Wallet is arriving on the scene when agentic commerce is still a nascent, but rapidly growing, way to shop and buy. Signifyd’s Commerce Network has seen a steady increase in agentic orders, while the average order value of agentic transactions has significantly outstripped orders arriving through traditional channels. The value of agentic orders this holiday season is expected to average 30% higher than non-agentic orders, according to Signifyd’s projection. 

Merchants’ enthusiasm for AI agents is mixed early on

Despite the potential value of agentic orders, ecommerce merchants have taken a variety of approaches to the evolving way of shopping. Some are wary of allowing bots to shop and buy on their sites. For instance, United Airlines announced on Wednesday that they would block AI agents from its site.

“I think that’s part of the predicament that we’re in right now is making sure we know what’s good bot traffic, meaning it’s come here for an authentic purpose, to shop, to learn, to explore, to maybe buy something,” — Nicole Jass, Signifyd vice president, enterprise strategy

Depending on why a particular merchant is hesitant to invite AI agents to shop, the assurances and guardrails provided by ChatGPT Wallet could address their fears.

Many industry leaders, such as Wayfair and Shopify, are embracing agents as a valuable revenue stream and a shopping option that consumers will find convenient and helpful.

“Agentic orders have surged, and if handled well, they convert better than traditional orders,” Signifyd Chief Product Officer Arjun Kakkar said. “But many merchants worry about losing upsells and the customer relationship, and about declining good orders they can’t verify. Signifyd has been investing to give merchants that clarity, but we can’t do it alone. Working with OpenAI is essential to keep delivering high conversion for agentic traffic.”

Signifyd builds confidence into agentic commerce

The early focus for merchants and platforms supporting agentic commerce has been building trust. Signifyd was built to provide the assurance merchants need to accept orders by providing insight into the identity and intent behind every transaction. In the agentic age that means knowing the identity and intent of the AI agent and the human behind the agent.

“To accept payment from ChatGPT Wallet, websites need to ensure agents are not inadvertently blocked, and payment and risk systems need to recognize legitimate purchases made by agents,” OpenAI said in its announcement.

Signifyd’s Commerce Network is built on data from thousands of merchants and hundreds of millions of identities, meaning Signifyd can provide merchants with instant decisions on agentic transactions allowing them to confidently capitalize on the newest shopping channel.

Signifyd brings together the shopper’s activity during the session, their account history and patterns across the Commerce Network. That context helps you decide which gift card orders to approve and which deserve a closer look.

Ready to accept agentic orders with confidence? Talk to an expert at Signifyd today.