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Case Study

Build-A-Bear and Signifyd

Build-A-Bear protects the customer experience by combating evolving fraud

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BuildABear_page_03

Challenge

Fraud management,
Omnichannel commerce,
Reseller abuse

Industry

Leisure (Media, Toys, Hobbies & Games)

Product

Guaranteed Fraud Protection

Integration

Salesforce Commerce Cloud

About Build-A-Bear and Signifyd
and Signifyd

Build-A-Bear is a global retailer specializing in customizable stuffed animals. They operate stores worldwide, maintain a strong ecommerce presence and have recently expanded into gaming and movies.

Signifyd’s model works for a company like ours because we are in the public eye and need to constantly protect our guests. This ensures they can shop with us time and again, confident that we provide a safe and genuinely fun environment.

Dara Meath
SVP, Chief Technology Officer, Build-A-Bear

Challenge

Build-A-Bear’s online expansion brought escalating threats, including sophisticated reseller abuse during product drops. They needed a partner to help them understand evolving patterns and enhance their defense against persistent fraudsters.

SOLUTION

To protect customer experience and maintain their trusted brand reputation, Build-A-Bear partnered with Signifyd for fraud protection. Signifyd brings vital expertise, insights and continuous learning, empowering their team to detect new patterns and proactively navigate threats.

RESULTS

With Signifyd, Build-A-Bear ensures vigilant brand protection and shopper security. Effectively countering bots and unauthorized resellers, ensuring that their top-tier customer experience remains consistent.

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