Case Study
CurrentBody
Electrical beauty device company CurrentBody replaced an existing fraud solution
Challenge
Crossborder expansion,Failing fraud protection technology,
Unauthorized resellers
Industry
Beauty & CosmeticsProduct
Abuse Prevention,Fraud Protection
Integration
ShopifyAbout CurrentBody
and Signifyd
CurrentBody is the electrical beauty device company spearheading one of the fastest growing trends in the world of beauty. Today CurrentBody supplies the largest selection of at-home, clinically-proven electrical beauty device products in the world. CurrentBody leverages Signifyd’s Commerce Protection Platform for Fraud Protection and Abuse Prevention.
Since we became Signifyd customers, our business has expanded into the Netherlands, Sweden and Denmark. With Signifyd, there was not even a learning period in these regions. Typically, you would expect to see a dip in approval rates, but we were able to hit the ground running. We maintained an above 98% approval rate from day one in all three.
International territory manager, CurrentBody
Challenge
CurrentBody’s existing fraud protection provider could not keep up as the beauty device retailer expanded into an increasing number of new territories and the problem of unauthorized resellers began to mount.
Solution
CurrentBody replaced their existing fraud solution with Signifyd, the only provider with a machine learning model sophisticated enough to identify good orders with unusual characteristics, which were common for CurrentBody.
Results
CurrentBody increased its approval rate from 93% to over 98% and lowered their chargebacks rate from .5% to .04% while expanding into six new regions with the help of Signifyd. The time CurrentBody spends reviewing orders decreased significantly, from 20 hours a week down to one to four on average.
THE SIGNIFYD GUARANTEE
Every decision clear.
Every outcome guaranteed.
We back every decision with a financial guarantee, because 15 years of data and refinement means we're confident enough to stake money on it. When Signifyd approves an order, you can act on it. If we're wrong, we cover it.