Health, Beauty & Cosmetics Pulse insights
Select below to view insights from the Health, Beauty & Cosmetics industry.
- Overview YoY
- Fraud pressure
- Consumer abuse
Year over year % of sales growth by month
This chart highlights the change in sales year over year by month for the Health, Beauty & Cosmetics industry.
Year over year % of store pickup sales growth by month (BOPIS)
This chart highlights the change in Buy Online Pick In Store (BOPIS), year over year for the Health, Beauty & Cosmetics industry.
Year over year % of average order value
This chart highlights the change in average order value (AOV), year over year for the Health, Beauty & Cosmetics industry.
Year over year % of fraud pressure growth by category
Fraud pressure is a measure of very high risk – and presumably fraudulent – orders over time and across the Health, Beauty & Cosmetics industry. The measure highlights the level of fraudulent activity exerted on merchants.
Year over year % of consumer abuse growth by month
Consumer abuse charts the rise and fall of policy abuse by legitimate cardholders by examining the percentage of chargebacks fought by Signifyd and successfully won over time. This data assumes winnable chargebacks are highly likely to be true consumer abuse.
Current fraud trends to watch out for
With big surges comes operational gaps. Expect challenges from these fraud pressure vectors:
eBay marketplace “triangulation” fraud
The fraudster creates genuine seller profile on marketplaces and uses stolen card data to fulfill the order from another retailer. Attack vector moved to popular SKUs over the summer.
Look-alike fraud websites
Fraudsters clone brand websites to replicate brand look onto similar URL, but do not ship product after accepting payment. Trending SKUs will be targeted.
Touchless delivery abuse risk
As FedEx and UPS moved to no-signature delivery, retailers saw an uptick of Item-Not-Recieved (INR) and Significantly-Not-As-Described (SNAD) claims.
Curbside pickup BOPIS mule fraud
Many retailers like Dick’s Sporting Goods and Best Buy have accelerated BOPIS (touchless curbside pickup) to counter store closures. They also saw an uptick in mule fraud.
Explore the latest research from the Signifyd team.
What’s in our Health, Beauty & Cosmetics index?
The Ecommerce Pulse Report from Signifyd was designed to provide ongoing coverage of changes and trends in the ecommerce landscape. The data in this report illustrates how the Health, Beauty & Cosmetics vertical is performing now compared to historical performance. Data is aggregated by category across thousands of ecommerce merchants globally.
- Beauty & cosmetics
- Health & supplements
- Health, wellness & fitness
- Consumer medical supplies
- Full fidelity on 60M orders per month (session behavior, cart data, payment info, shipping and billing info)
- 98% of transactions are identified automatically because of the breadth and strength of our network
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