Case Study
Mango
Signifyd helps to eliminate false declines and increase customer lifetime value
Challenge
High decline rate,Revenue optimization
Industry
ApparelProduct
Fraud ProtectionIntegration
Custom platformAbout Mango
and Signifyd
Mango, the clothing design and manufacturing company founded in the heart of Barcelona, provides a unique and personal style to fashionistas around the world. Signifyd helps Mango accept good orders that would have otherwise been declined, lifting total revenue and tapping into a new pool of customer lifetime value.
Fraudsters know you are looking for specific behaviors and what they do is increasingly resemble legitimate clients, therefore, if you only know what a shopper does within your business you are missing a part of the movie. And to see the full movie, machine learning tools and agile providers like Signifyd, and, above all, a great team constantly monitoring this data is key.
Head of Online Fraud, Mango
Challenge
With the high cost of customer acquisition and lifetime value driven by repeat customers, it is essential for Mango to convert every legitimate customer at checkout. When international growth sparked an increase in false declines by their incumbent fraud solution, Mango decided to re‑engineer their strategy.
Solution
Mango routes previously declined traffic to Signifyd for a second opinion. Thanks to a global network of thousands of merchants and insights into billions of dollars of transaction data, Signifyd confidently approves a huge number of Mango’s orders that would otherwise have been declined.
Results
Signifyd has been able to consistently approve over 60% of orders that were being declined by the incumbent solution, resulting in a 6% uplift in approved GMV. Because each order approved by Signifyd comes with a 100% chargeback guarantee, the additional revenue also comes with zero risk to Mango.
THE SIGNIFYD GUARANTEE
Every decision clear.
Every outcome guaranteed.
We back every decision with a financial guarantee, because 15 years of data and refinement means we're confident enough to stake money on it. When Signifyd approves an order, you can act on it. If we're wrong, we cover it.