Case Study
Rainbow Shops
Rainbow automates revenue recovery amidst Shopify replatforming
Challenge
Fraud management,Order automation
Industry
FashionProduct
Chargeback Recovery,Guaranteed Fraud Protection,
Guaranteed INR Protection
Integration
ShopifyAbout Rainbow Shops
and Signifyd
Rainbow Shops has built a global following thanks to their vast variety of affordable styles for women and children. By partnering with Signifyd, the budget-friendly brand can focus on optimizing the customer experience with the knowledge that they are protected from fraudulent chargebacks – both abusive and criminal.
Challenge
Rainbow’s checkout optimization initiative led them to re-platform to Shopify, a change that required a fraud provider with a stronger Shopify integration. Evaluating new solutions gave the retailer an opportunity to address gaps in their current fraud prevention strategy – such as fighting abusive chargebacks.
Solution
Signifyd’s pre-built Shopify integration was the initial draw for Rainbow. The additional revenue recovery benefits of Chargeback Recovery and the quality of Signifyd’s partnership and expertise sealed the deal.
Results
With Signifyd, Rainbow has increased their chargeback win rate to 50%, bringing overall chargebacks down by 51%. Order approvals remain high at 99.5% with all fraud losses covered by Signifyd’s guarantee. All this has been achieved amidst their replatform to Shopify – a process made painless thanks to Signifyd’s seamless integration.
THE SIGNIFYD GUARANTEE
Every decision clear.
Every outcome guaranteed.
We back every decision with a financial guarantee, because 15 years of data and refinement means we're confident enough to stake money on it. When Signifyd approves an order, you can act on it. If we're wrong, we cover it.