Case Study
Cuts Clothing
Cuts eliminates chargebacks and meets growing global demand for their signature cuts
Challenge
Crossborder expansion,Fraud & abuse chargebacks,
Operational scalability
Industry
ApparelProduct
Abuse Prevention,Fraud Protection
Integration
ShopifyAbout Cuts Clothing
and Signifyd
Cuts Clothing designs versatile men’s apparel for both work and play. The brand uses Signifyd to eliminate chargebacks from fraud and abuse so they can focus on meeting the growing global demand for their signature Cuts.
Signifyd offered us something that we couldn’t possibly replicate – intelligent decisions based on data from thousands of other merchants and millions of past transactions. That’s critical for us as we scale because the customers that are new to us are not new to Signifyd.
CEO and Founder, Cuts Clothing
Challenge
With no fraud experts on the team, Cuts did their best to manually review risky orders. But despite their best efforts, Cuts continued to fight a growing number of chargebacks. Chargebacks grew so out of hand that Cuts declined almost all of their international orders, despite the company’s cross-border expansion goals.
Solution
Cuts brought in Signifyd’s Commerce Protection Platform because of its vast Commerce Network and ability to deliver fast and accurate fraud decisions. “Signifyd offered us something that we couldn’t possibly replicate – intelligent decisions based on data from thousands of other merchants and millions of past transactions.”
Results
By partnering with Signifyd, Cuts has increased their approval rate to above 99% while paying $0 in fraud and INR chargebacks – the combination of which has led to hundreds of thousands of dollars in revenue lift in six short months. With that performance, Cuts was able to redirect their efforts towards growth and expansion – fearlessly shipping more orders cross-border to their booming markets in Australia, Canada, the EU and Hong Kong.
THE SIGNIFYD GUARANTEE
Every decision clear.
Every outcome guaranteed.
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