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Case Study

Cuts Clothing

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Challenge

Crossborder Expansion, Fraud & Abuse Chargebacks, Operational Scalability

Industry

Apparel

Product

Abuse Prevention, Revenue Protection

Integration

Shopify

About Cuts Clothing

Cuts Clothing designs versatile men’s apparel for both work and play. The brand uses Signifyd to eliminate chargebacks from fraud and abuse so they can focus on meeting the growing global demand for their signature Cuts.

“Signifyd offered us something that we couldn’t possibly replicate – intelligent decisions based on data from thousands of other merchants and millions of past transactions. That’s critical for us as we scale because the customers that are new to us are not new to Signifyd.”

Steven Borrelli CEO and Founder, Cuts Clothing

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Challenge

With no fraud experts on the team, Cuts did their best to manually review risky orders. But despite their best efforts, Cuts continued to fight a growing number of chargebacks. Chargebacks grew so out of hand that Cuts declined almost all of their international orders, despite the company’s cross-border expansion goals.

Solution

Cuts brought in Signifyd’s Commerce Protection Platform because of its vast Commerce Network and ability to deliver fast and accurate fraud decisions. “Signifyd offered us something that we couldn’t possibly replicate – intelligent decisions based on data from thousands of other merchants and millions of past transactions.”

Result

By partnering with Signifyd, Cuts has increased their approval rate to above 99% while paying $0 in fraud and INR chargebacks – the combination of which has led to hundreds of thousands of dollars in revenue lift in six short months. With that performance, Cuts was able to redirect their efforts towards growth and expansion – fearlessly shipping more orders cross-border to their booming markets in Australia, Canada, the EU and Hong Kong.