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Case Study

Public Desire

Get the Public Desire case study


Crossborder expansion,
Fraud management,
Order automation




Abuse Prevention,
Fraud Protection



About Public Desire

Public Desire, the UK-based shoe brand donned by Instagram influencers like Molly Mae Hague and Little Mix, supplies fashionistas across the globe with the hottest trends in footwear. Partnering with Signifyd has allowed them to tap into a wider global consumer base and drive expansion into new international markets.

“Partnering with Signifyd made perfect sense. The ROI of chargeback elimination, reduced operational costs and overall revenue lift more than outweighed the upfront cost. And most importantly, we could go back to operating at the rapid rate needed to stay competitive across the globe.”

Qasim Akhlaq
, Managing Director
, Public Desire


Scaling their business to meet booming international demand has exposed Public Desire to mounting fraud pressure, which their incumbent rules-based solution failed to keep at bay. As a result, Public Desire found themselves manually reviewing an increasing volume of orders to keep chargeback rates in check.


Public Desire came to Signifyd with the goal of reigning in fraud losses while automating order review. Signifyd helped Public Desire accomplish both these goals while giving them the confidence to optimize their approval rates and ship more good orders internationally.


Since partnering with Signifyd, Public Desire has decreased internal manual review from 12% of orders to 0%, while increasing order approval rate by 7%. Thanks to Signifyd’s full automation and accurate decisioning, Public Desire’s international order traffic has increased by 10%.

Eliminate fraud and accept
more orders with Signifyd