CommerceNext Holiday Summit

Unique, intense, unprecedented. These are some of the many descriptions of the 2020 online holiday season impacted by COVID-19. It has changed who shops online and how. Customers’ embrace of curbside pickup has soared (3-5X vs. pre-pandemic levels), starting with shelter-in-place and continuing even as non-essential stores opened for business.

As we look to the holiday surge, shipping surcharges threaten to eat into margins and capacity limitations threaten to limit potential. Curbside can be a profit-friendly fulfillment channel for on-time delivery.

Attendees will leave with a clear understating on which strategies and tactics to use to make the most of the 2020 Holiday Season!