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April 22 | 9:30am PDT

Signifyd FLOW is a growing community of passionate ecommerce professionals who gather for thoughtful conversations about the challenges and future of retail in the digital age.

The annual FLOW Summit is a unique opportunity to gather thought leaders, customers, executives and partners together to align ideas, thoughts and best practices. It’s a way to find answers, share solutions and connect with retail leaders around the world.

Learn how direct-to-consumer business leaders are thinking about navigating a post-COVID world when the retail sector adjusts to the new buying behaviors with its challenges and opportunities.

Join sessions with best-in-class brands and speakers such as:


Welcome & Opening Remarks

Indy Guha, Chief Marketing Officer, Signifyd

The New Normal in Commerce: Challenges to the CX Journey in a Post-COVID World

Rajesh Ramanand, Co-Founder & CEO, Signifyd

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Designing Post-Pandemic Customer Experiences

Joana de Quintanilha, VP, Principal Analyst, Customer Experience, Forrester

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CX/DTC Best Practices
Winning On Customer Experience

Carlo Savino, Executive Director of Ecommerce, North America, Lenovo

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Risk & Fraud Best Practices
Abuse Prevention with Decision Center

Sharon Alejandra Lopez, Ecommerce Jr. Director, Walmart Ecommerce Mexico

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Tech Stack Best Practices
Product Update - Seamless Risk Assessment Across the Entire Journey

Gayathri Somanath, VP Product, Signifyd
Ashley Kiolbasa, Director of Product Marketing, Signifyd

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How One Curbside Rollout Changed Ecommerce Operations at Toys R Us Forever

Rohan Cherian, AVP, Ecommerce & Consumer Technology, Toys R Us
Andrew Leibowitz, VP, Client Partner, Astound

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War Stories from Signifyd’s Risk Intelligence & Chargeback Investigations Teams

Alex De Kroon, Senior Risk Analyst, Signifyd
Kirsty McClean, Chargeback Investigator, Signifyd

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Decision Making at Scale: A Look into Signifyd’s ML Models

Swami Vaithi, SVP of Decision Science, Signifyd

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Mini Masterclasses: Fast Track to Ecommerce Best Practice

American Eagle, Payoneer and Deck Commerce

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Building a Fraud Team From The Ground Up

Conor Corkrum, Fraud Prevention Supervisor at Blue Nile

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Product Unveil: Refunds & Returns Abuse Prevention

Pranav Gandhi, Director of Business & Strategy Analytics
Mariana Ortiz Reyes, Director of Product Design & Experience, Signifyd

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Merchant Case Study

Paul Healion, CTO & Co-Founder, One Rockwell

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Panel Discussion: Ecommerce Leaders on CX in a Post-COVID World

Rob Harris, Americas Fulfillment Operations Manager, Sonos
Steven Borrelli, CEO & Founder, CUTS
Brendan Cameron, Strategic Account Director, American Eagle

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Closing Remarks - FLOW, the Home for Fearless Commerce Leaders

Indy Guha, Chief Marketing Officer, Signifyd

End of Conference

Impressions from FLOW

Ecommerce, for all of its convenience, often lacks emotional resonance and the joy of discovery in the buying experience. That’s a hard moment to create but essential for success online, particularly for luxury products. That is the experience TrueFacet has captured.”


They are brands that stand for something. They’re standing for a message. Whatever it is, it’s touching people’s heartstrings and really getting them involved emotionally. And then I think they’re creating the audience, getting the following and then they are commercializing off of that in a more authentic way.”