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Double digit growth predicted for online sales this holiday season

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This post summarizes a recent article by Tracy Maple on

In a recent article by Tracy Maple on, both the National Retail Federation and Deloitte predict a potential double-digit rise in ecommerce sales this holiday season.

Non-store sales could reach a 10% growth rate from last year and while this number includes phone and catalog sales, online sales rose 9% in 2015 beating the NRF’s top prediction of 8% at that time.

If the trend continues as expected, this double-digit growth could ultimately account for well over $100 billion of November and December 2016 holiday sales, with Deloitte estimating $96-$98 billion in ecommerce sales.

Deloitte reports transactions involving desktops, laptops, tablets and smartphones will influence over $600 billion in brick and mortar sales this year, including products that are purchased online and picked up in store, a prime tactic used by fraudsters.

NRF President and CEO, Matthew Shay says, “All of the fundamentals are in a good place, giving strength to consumers and leading us to believe that this will be a very positive holiday season.”

With increased holiday sales merchants need to be prepared for heightened fraud activity. Significant growth in the number of transactions could mask cybercrime and with growing competition companies can’t afford to risk losing revenues by declining orders or giving it back via chargebacks. This holiday season Signifyd might be just what Santa ordered since we accept more orders than traditional solutions or in-house fraud teams and we guarantee every order against chargebacks.

To read more predictions by the National Retail Federation and Deloitte, read the full article here on

Tracy Maple is the Managing Editor, Digital Content at Internet Retailer. Internet Retailer covers a broad spectrum of topics on ecommerce and is a leading source of breaking news and in-depth stories for ecommerce merchants everywhere.

Sourabh Kothari

Sourabh Kothari

Sourabh is the former Director of Merchant Advocacy at Signifyd, where he brought over 18 years of experience defining, designing and delivering content through stories, events and video.