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Signifyd debuts guaranteed payments to minimize Card-Not-Present fraud

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At Finovate Spring 2013, Signifyd Debuted its Guaranteed Payments Solution to Help Online Merchants Minimize Card-Not-Present Fraud. This is a re-post from the Finovate Blog.

By Julie Schicktanz on May 15, 2013 9:08 AM
This is a part of our live coverage of FinovateSpring 2013.
Second up today, Signifyd showed how its Guaranteed Payments solves costly card-not-present fraud:

“Today, Card-Not-Present merchants are liable for fraud chargebacks. As brick-and-mortar businesses move online, their losses increase. The techniques used by fraudsters are evolving quickly, forcing merchants to become experts on device fingerprinting, IP Geo-Location, NAP Checks, BIN lookups and social spoofing.

Signifyd abstracts this away by connecting all the data needed to screen a transaction and looking at the identities involved holistically. With Signifyd, merchants get a one-stop solution, from automated scoring to manual review, even without any internal history on the customer. And with Guaranteed Payments, Signifyd takes the liability in the case of a mistake. “

Product Launch: March 2013
HQ: Palo Alto, CA
Founded: June 2011
Metrics: $2.2M seed, 6 employees
Twitter: @signifyd
Rajesh Ramanand (CEO & Co-Founder)


Signifyd provides an end-to-end Commerce Protection Platform that leverages its Commerce Network to maximize conversion, automate customer experience and eliminate fraud and customer abuse for retailers.