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Signifyd debuts guaranteed payments to minimize Card-Not-Present fraud

At Finovate Spring 2013, Signifyd Debuted its Guaranteed Payments Solution to Help Online Merchants Minimize Card-Not-Present Fraud. This is a re-post from the Finovate Blog.

By Julie Schicktanz on May 15, 2013 9:08 AM
This is a part of our live coverage of FinovateSpring 2013.
Second up today, Signifyd showed how its Guaranteed Payments solves costly card-not-present fraud:

“Today, Card-Not-Present merchants are liable for fraud chargebacks. As brick-and-mortar businesses move online, their losses increase. The techniques used by fraudsters are evolving quickly, forcing merchants to become experts on device fingerprinting, IP Geo-Location, NAP Checks, BIN lookups and social spoofing.

Signifyd abstracts this away by connecting all the data needed to screen a transaction and looking at the identities involved holistically. With Signifyd, merchants get a one-stop solution, from automated scoring to manual review, even without any internal history on the customer. And with Guaranteed Payments, Signifyd takes the liability in the case of a mistake. “

Product Launch: March 2013
HQ: Palo Alto, CA
Founded: June 2011
Metrics: $2.2M seed, 6 employees
Websitesignifyd.com
Twitter: @signifyd
Rajesh Ramanand (CEO & Co-Founder)
Signifyd

Signifyd

Signifyd is the commerce protection company. We unlock the value of the world’s commerce data so businesses of every size can stop fraud, remove friction and power growth. Our solutions maximize conversion, automate customer experience, and eliminate risk for retailers. Signifyd, which is the leading provider of payment security and fraud prevention for the Top 1000 Retailers, is headquartered in San Jose, CA., with locations in Seattle, Denver, New York, London, Belfast, Budapest, Mexico City and São Paulo.