Signifyd’s global team is the heartbeat of our innovation and success, driving us forward in our mission to empower fearless commerce. Nowhere does that heart beat faster than in Mexico and Brazil, two of the world’s fastest growing ecommerce markets.
Our LATAM team launched four years ago and in that time transformed Signifyd into a powerhouse in the region, serving some of the largest and best-known retailers in Mexico and Brazil.
We recently connected with four LATAM team members to hear about their experiences being at the center of Signifyd’s growth and dynamic culture in Latin America and to explore how they are helping Signifyd stay ahead in the constantly evolving landscape of ecommerce and commerce protection.
These are their stories.
A supportive environment helps build ecommerce success for merchants
For Mexico-based Laís Lima, director of LATAM marketing, Signifyd’s culture isn’t just a set of values — it’s something she experiences daily. She describes it as open, secure and human, fostering a supportive environment where employees feel empowered to share ideas and take action.
Lais Lima
As the marketing leader in LATAM, Lima embraces both the challenges and opportunities of building something new in the region. She plays a key role in introducing Signifyd’s fraud prevention technology to merchants, helping businesses grow while strengthening ecommerce security.
One of her most rewarding experiences has been seeing Signifyd evolve from a new name in the market to a trusted brand that merchants rely on and recommend.
Beyond her work, Lima appreciates how Signifyd champions diversity and inclusion, particularly in hiring practices that ensure women’s representation in every process. The company’s collaborative and execution-driven culture has supported her professional growth, fostering confidence and providing the tools to bring ideas to life.
Building innovative solutions for a growing ecommerce market
Will Rodriguez, director of engineering in Brazil, is shaping the technological advancements behind Signifyd’s fraud prevention solutions. Rodriguez thrives in Signifyd’s fast-paced, innovative environment, where continuous learning and collaboration fuel his passion for tackling LATAM’s unique fraud challenges.
Will Rodriguez
With companies in the region dedicating nearly 19% of their revenue to fraud management, Rodriguez and his team are developing solutions tailored to LATAM’s evolving ecommerce landscape.
He finds fulfillment in seeing the direct impact of his work — whether through customer interactions at events like Signifyd’s FLOW gatherings of merchants and thought leaders or by fostering trust in digital transactions across the region.
As a leader, he values Signifyd’s strong commitment to professional development, diversity and a globally connected culture. It’s all part of what empowers teams to collaborate seamlessly across time zones while still celebrating the rich diversity of LATAM.
Thriving where bold ideas are welcomed
Renata Caramelo
Renata Caramelo, senior manager of risk intelligence in Brazil, was drawn to Signifyd for its clear mission—protecting customers, preventing fraud and making online transactions safer. But what she discovered went beyond that: a company that also protects and empowers its employees.
In LATAM, this sense of belonging is especially strong, with a deep respect for the region’s unique dynamics, including language and cultural nuances.
Caramelo thrives in an environment where innovation is encouraged, and bold ideas are welcomed. She appreciates how Signifyd fosters a culture of support, where “How can I help you?” is more than just a phrase — it’s a core value. Whether working on strategic risk intelligence projects or collaborating with teams across the globe, she values the company’s commitment to continuous growth, creativity and collective success.
Helping others succeed across global time zones
Edgar Torres
For Edgar Torres, lead risk analyst II in Mexico, working at Signifyd means embracing new challenges every day while being part of a team that is adaptable, open and always striving for improvement. The culture in LATAM stands out from traditional workplaces in the region, offering cutting-edge technology, strong collaboration and a shared commitment to growth.
Torres values the opportunity to work across different regions, adapting to diverse perspectives and expanding his skills along the way. Whether onboarding new teammates, supporting merchants or strengthening fraud prevention efforts, he finds the most fulfillment in helping others succeed.
Backed by a supportive team and access to development tools, Edgar has grown both technically and as a leader. In an asynchronous, global company, he appreciates the respect for work-life balance and the confidence that no matter the time zone, someone is always there to help.
Growing a team built on trust, collaboration and innovation
Signifyd’s LATAM team is not only driving growth in the region but also redefining what it means to work in a culture of trust, collaboration and innovation.
Their dedication to tackling fraud, supporting merchants and fostering professional growth reflects the company’s commitment to fearless commerce on a global scale. As we continue to expand and evolve, it’s employees like Lima, Rodriguez, Caramelo and Torres who shape the future of ecommerce fraud protection in LATAM and beyond.
Interested in joining a team that empowers you to make a real impact?
