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Case Study

Adorama protects customers from fraud and friction with Signifyd. Want similar results?


Abuse management,
Fraud management,
Operational scalability


Consumer Electronics


Guaranteed Fraud Protection


Oracle Commerce Cloud

About Adorama

As the leader in all things audio, video and photography, Adorama is synonymous with high-quality. By partnering with Signifyd to automate order review and increase approval rates, the electronics retailer can now deliver a customer experience to match.

“With Signifyd, we have not had to grow our team even though fraud has been going up each year for us across our multiple companies. The people that have had to oversee it and manage it have been exactly the same. That’s a huge win for us from both a cost saving and efficiency perspective.”

Hani Batla
, Chief Technology Officer
, Adorama


Selling highly sought-after, professional-level gadgets makes Adorama a popular target amongst fraudsters. In the face of this fraud pressure, their previous provider declined a high volume of orders – an increasing number of which the Adorama team reviewed and overturned. With trust in the system’s decisions diminishing, the Adorama team knew they needed a solution that could help them approve more good orders while keeping fraudsters out.


Adorama selected Signifyd due to the Commerce Protection Platform’s demonstrated ability to optimize approval rates beyond their previous provider while reducing the manual work required of their team. Because Signifyd’s models evaluate and decision orders in milliseconds, Adorama could seamlessly scale protection to meet seasonal spikes in demand without adding additional headcount or injecting friction into the customer experience.


With Signifyd, Adorama has achieved a 97% approval rate, automated the order review process and eliminated fraud chargeback losses. Furthermore, Signifyd has helped the electronics retailer to tackle a growing challenge with abuse – including instances of abusive and fraudulent returns – so that they can entrust good customers with flexible, good faith business policies.

Eliminate fraud and accept
more orders with Signifyd