Case Study
Mack’s Prairie Wings
Mack’s Prairie Wings scales up for seasonal demand with Signifyd’s order automation
Challenge
Operational scalability,Order automation
Industry
Sporting GoodsProduct
Fraud Protection,Guaranteed Fraud Protection
Integration
In-House SolutionAbout Mack’s Prairie Wings
and Signifyd
Located in Stuttgart, Arkansas, the duck hunting capital of the world, Mack’s Prairie Wings has been outfitting waterfowl hunters since 1944. With Signifyd’s Guaranteed Fraud Protection automating their order review, Mack’s can scale to seasonal demand while maintaining the quick service their name is built on.
With our previous solution, it was on us to make decisions based on the limited amount of data that we had across our business. But with Signifyd, we suddenly had visibility into customer behavior and fraud trends across thousands of global merchants.
CFO, Mack’s Prairie Wings
Challenge
In an industry with extreme seasonality, Mack’s Prairie Wings must quickly scale operations to meet peak demand while mitigating the increased fraud that comes with it. Their previous rules-based solution was no match for this seasonal surge, leaving their customer support team manually reviewing over 25% of orders and slowing down fulfillment for good customers.
Solution
On the recommendation of their PSP, Mack’s Prairie Wings came to Signifyd looking to rid themselves of their manual review headache. What they found in Signifyd was so much more – automated order review with higher approval rates and zero fraud losses. The switch was a no-brainer.
Results
With Signifyd guaranteeing all approved orders, Mack’s Prairie Wings has confidently automated 100% of online orders and increased approval rates by almost 6%. No longer held up by tedious order reviews, their customer support team can dedicate their efforts to phone-in orders and fulfill their promise for same day shipments.
THE SIGNIFYD GUARANTEE
Every decision clear.
Every outcome guaranteed.
We back every decision with a financial guarantee, because 15 years of data and refinement means we're confident enough to stake money on it. When Signifyd approves an order, you can act on it. If we're wrong, we cover it.