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Case Study

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Challenge

Fraud management,
Order automation

Industry

Gifts & Occasions,
Perishables

Product

Guaranteed Fraud Protection

Integration

Salesforce Commerce Cloud

About UrbanStems

UrbanStems is a modern floral and gifting company that makes connections from far away possible. Signifyd’s commerce protection gives UrbanStems the confidence to automate customer experience – ensuring loved ones get fresh flowers on their special day.

“Customer experience is a really important value for us as a brand. To be on the other end of that – to see Signifyd making every effort to understand our unique needs as a business in order to customize a solution that fit those needs – established them as a partner we could trust.”

Anna Viragh, Special Projects Sr Analyst, UrbanStems

Asset 1

Challenge

With their previous provider, UrbanStems reacted to fraud after the fact – enacting rules retrospectively as fraud continued to evolve ahead of them. The consequence was skyrocketing fraud rates, which ultimately led to overcorrection by declining authentic orders.

Solution

Signifyd’s full financial guarantee against fraud chargebacks was a major selling point for UrbanStems, as it would allow them to automate orders without worrying about fraud losses. Signifyd’s promise to do this, while also improving approval rates at checkout, was the game-changer.

Results

Since going live with Signifyd, Urbanstems has increased order approvals by 3% while reducing their chargeback rate by 90%. With fraud losses completely eliminated by Signifyd’s guarantee, UrbanStems automates 100% of orders based on Signifyd’s decisions.