Ecommerce Pulse Report
Ecommerce Pulse Report for Electronics
Online Electronics sales are affected by all kinds of outside influences — innovation, new product launches, the season, pop culture, social media and the economy. Anticipating the gizmos, gadgets and productivity tools customers will want and having them when and where they want them is a constant challenge. See how your company performance compares to industry peers from the Signifyd Commerce Network.
Ecommerce has been propelled five years into the future, with sales figures we were expecting in 2025 arriving today.
Welcome to the future, a world in which online sales have become increasingly important to Electronics merchants. The growing prominence of ecommerce requires new thinking around merchandising, marketing and customer experience.
“Retail executives have been fixated on the dramatic increase in ecommerce sales, but the more interesting story is less about the last few months and more about the next few years. Based on the totality of transactions passing through Signifyd’s network, we see that this cohort of new users are buying online for the first time, and then returning to shop online again at the same or another merchant within one month. Returning to shop in short order is the way new spending habits form and share-of-wallet shifts.”
J. BENNETT, SVP OPERATIONS & CORP. DEVELOPMENT, SIGNIFYD
Electronics brands and retailers have seen impressive growth, but not all segments are created equal. Wide variation in sales exists between segments.
The fact that our daily lives have become intertwined with electronics is apparent when we did into the numbers. The differences in performance over time of segments no doubt is affected by whether products are for entertainment, communication or productivity.
Electronics shoppers have shown a new enthusiasm for ordering online and picking up in store or at the curbside.
Consumers shopping for Electronics have discovered the convenience and efficiency of buying online and picking up either in the store or at the curbside. Consumers have indicated that now that they’ve tried the channel, they see no reason to abandon it. This chart shows how Electronics consumers’ adoption of in-store and curbside pickup has changed over time.
Fraud pressure is a moving target with fraudsters constantly probing for weaknesses.
Electronics are ideal for reselling. But fraudsters target the various segments of the Electronics vertical in different times and ways. Signifyd’s Fraud Pressure Index charts the rise and fall of very high risk — and presumably fraudulent — orders over time. Fraud levels are compared to a Q1 benchmark of 100%.
What’s in our Electronics Index?
The Ecommerce Pulse Report from Signifyd was designed to provide ongoing coverage of changes and trends in the ecommerce landscape. The data in this report illustrates how the Electronics vertical is performing now compared to historical performance. Data is aggregated by category across thousands of ecommerce merchants globally.
- Consumer Electronics
- Musical Instruments & DJ Equipment
- Full fidelity on 60M orders per month (session behavior, cart data, payment info, shipping and billing info)
- 98% of transactions are identified automatically because of the breadth and strength of our network