About the virtual conference
The CommerceNext Marketing Summit Series will help retailers and direct-to-consumer brands get 2021 off to a smart start. The virtual event takes place over three Wednesdays (January 20th, January 27th and February 3rd) with interactive bonus tracks on Fridays (January 22nd and January 29th). The Marketing Summit Series consists of live-streamed keynotes from industry leaders, original research presentations, panels on the latest marketing strategies, founder showcases and roundtable discussions. From leadership lessons to channel-specific deep dives, this series will advance key elements of your retail and ecommerce marketing strategy.
Wednesday, February 3 | 4:20-4:40 PM ET
Why marketing needs to own the customer journey
The customer journey is fluid and often involves multiple touch points before the product reaches a consumer's hands. Given the cost and effort that goes into acquiring customers, this session will make the case for why marketing needs look beyond the buy button and own the full customer journey to maximize lifetime value.
We'll talk about conversion in payments, the impact of poor customer service on loyalty and how owning the end-to-end experience aligns accountability.