About the conference
For over 20 years, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking.
At the eTail Virtual Summit & Expo, you’ll get action-packed stories, disruptive strategies, strategic conversations, and connections with top minds at America's most successful retailers. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways to increase profits from your business.
Speaking session: VIP roundtable
February 23 at 2:55pm EST
Looking beyond the buy button- Why marketing needs to own the customer journey
The customer journey is fluid and often involves multiple touch points before the product reaches a consumer's hands. Given the cost and effort that goes into acquiring customers, this session will make the case for why marketing needs look beyond the buy button and own the full customer journey to maximize lifetime value. We'll talk about conversion in payments, the impact of poor customer service on loyalty and how owning the end-to-end experience aligns accountability.