About the Conference
eTail is the leading ecommerce industry event, hosting senior-level retail marketing and ecommerce executives in the United States and around the world.
Listen to the Discussion
Keynote Panel Discussion: Customers First, Technology Second - Future Retail Innovations And The New Rules For Your Business
February 20 | 10:05 am - 10:30 am
The interaction gap continues to shrink between humans and machines, and your brand needs to adapt digital experiences and adopt top tech. How are you putting the pause on being data obsessed and to become insights driven? The Senior Executives on this panel suggest how to build a cohesive strategy so that science and art are symbiotic:
- The privacy paradox: advancements in personalization while customers are more protective over privacy—how is your business adjusting?
- How to stop being data obsessed and becoming insights driven
- Replacing clicks with soundbites for a better overall experience—overhauling team structure, tech, and integration for convenient and seamless shopping