About the Conference

GELF LA ’19 will bring together leaders from retail brands of all shapes and sizes. Global manufacturers and consumer brands selling direct-to-consumer will join digital native start-ups and some of the world’s most iconic brands for a full day of education and sharing.

GELF LA ’19 will showcase digital commerce innovators and cross-border ecommerce experts from the fashion and apparel world, health and beauty, consumer electronics and many other product categories.

Learn more about the event here: http://www.globalecommerceleadersforum.com/la19/

Learn how to unleash omnichannel growth by replacing fear of risk with fearless customer love

2.30PM to 3PM

Successful retailers manage multiple fulfillment channels without creating additional risk for themselves or unnecessary friction for their customers. This session will explore the reasons retailers build walls between themselves and their customers and how the best in the business avoid that mistake. Attendees will leave with a clear idea of how digital-first retailers are thriving by building friction-free, omnichannel experiences and how those lessons translate for traditional retailers working with legacy systems.


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