About the Virtual Conference
WBR eTail Virtual Summit & Expo
eTail, now in its 22nd year, is the leading omnichannel and online retail event for innovators in the industry. Executives come to this “interactive think tank” to network and idea-share around challenges and opportunities in the online space. Industry innovators from the most respected retailers offer insights and solutions for the industry's most pressing issues.
Speaking Session: VIP Roundtable
June 29th at 3:10 pm - 3:50 pm EDT
The Power of 1st Impressions - as Ecommerce Reaches New Heights, Your Site Must Be Ready for a Wave of New Shoppers
- What did that shift mean in 2020 and how are online retailers adapting in 2021?
- The impact of a negative buying experience on customer lifetime value
- The importance of looking beyond the buy button