HOLIDAY SEASON 2022

2022 Holiday Season Recap

The data presented in the Holiday Season 2022 Recap report comes from Signifyd’s live Holiday Season Pulse tracker, below, which ran from November to December 2022. The Pulse tracker provided real-time adjusted season projections to bring merchants the most immediate insights into season performance across a variety of verticals.

Download the Holiday Season 2022 Recap report to see how our projections panned out and implications for the new year.

READ THE RECAP REPORT

Live daily tracker (ENDED)

Updated Jan 1 at 6:00 a.m. EST

Signifyd’s live daily tracker provides insights from the current holiday season in comparison to last season. Last holiday period saw an early increase in sales ahead of the typically busiest shopping days. As such, year-over-year data will compare to the same date range from the previous year.

Holiday season at a glance

Sales YoY % change
holiday season to date

Top ranking category
sales % change

Average order value (AOV) YoY % change holiday season to date

Top ranking category
AOV % change

Fraud pressure YoY % change
holiday season to date

Top ranking category fraud pressure % change

Holiday deep dive

Drill into ecommerce categories below to see how your industry is stacking up this holiday season.

Holiday sales

Arguably the most talked about number throughout the holiday period — holiday sales growth. The chart shows the comparison
of this year’s daily U.S. sales to last year and how the entire holiday period compares to last year in terms of revenue.

Year over year change in sales

YoY sales change
holiday season to date

Consumers are constantly shifting shopping habits, one constant in recent years has been the
growing importance of mobile shopping. Check out the proportion of mobile and desktop sales below.

Mobile share of holiday sales 2021
Nov 1 to Dec 31

Mobile share of holiday sales 2022
Nov 1 to Dec 31

Average order value (AOV)

With various economic headwinds including rising prices and supply chain constraints, average order value (AOV)
can act as barometer for consumer behavior. Will consumers spend big early or wait until peak sales?

Year over year change in average order value

YoY AOV change
holiday season to date

As we drill into AOV, we can plot the proportion of spend and order count that fall in each range of AOV. Shifts in the
proportion of order and spend can highlight shifts in consumer confidence or spending power. For instance, a shift to
more lower value transactions may highlight a curtailing of spending this holiday season.

AOV distribution holiday 2021
Nov 1 to Dec 31

AOV distribution holiday 2022
Nov 1 to Dec 31

Fraud pressure

Fraudulent activity and risky transactions will be prevalent this holiday season. Plotting this year’s fraud pressure
(transactions deemed very risky by Signifyd models) shows the unpredictable, yet growing, pattern of fraud attacks.

Year over year change in fraud pressure

YoY fraud pressure change
holiday season to date

“Friendly fraud” is defined as fraud committed by the consumer and rightful cardholder, as opposed to "criminal fraud"
committed by aprofessional fraudster with stolen credentials. The charts below examine the proportion of all chargeback
claims that can be classified as friendly fraud. Time will tell if more claims will be generated by professional
fraud rings this holiday season or if tough economic times will continue to inspire more friendly fraud.

Claim type by claim amount 2021
Nov 1 to

Claim type by claim amount 2022
Nov 1 to