Press Release
Signifyd Report: Black Friday Online Sales Start Strong, Up 8 Percent YoY
November 25, 2022 9:00 AM Eastern Daylight Time
SAN JOSE, Calif.–( BUSINESS WIRE )–Inflation and fear of recession were no match for Black Friday tradition as online shoppers spent enthusiastically into the early afternoon with no sign of letting up. With 43 percent of projected spending completed on Friday, ecommerce sales were 8 percent ahead of Black Friday 2021, according to Signify’s Holiday Season Pulse Tracker .
Signify’s data team predicts that the higher sale volumes will persist throughout the rest of the day and that Black Friday ecommerce sales will finish Black Friday 2022 up between 6 and 8 percent over a year ago.
Signify’s data team predicts that the higher sale volumes will persist throughout the rest of the day and that Black Friday ecommerce sales will finish Black Friday 2022 up between 6 and 8 percent over a year ago. Following is a look at Black Friday data collected today:
Black Friday 2022 year-over-year comparison with Black Friday 2021
| Online sales (projected) | +6% to 8% |
|---|---|
| Average order value as of early pm | +1.3% |
| Fraud pressure* | +5% |
*Fraud pressure is defined by the fluctuation in the number of transactions that Signifyd models deem very risky.
Consumers’ use of discounts 2022 vs. 2021
| Thanksgiving | +17% |
|---|---|
| Black-Friday | +15% |
Predicted year-over-year growth for Cyber Week 2022
| Cyber Week sales | +5% |
|---|---|
| Volume of products sold | +8% |
Predicted year-over-year growth for entire holiday season 2022
| Holiday sales | +8% |
|---|---|
| Volume of products sold | +5% |
Holiday season is defined as November and December
Percentage of all holiday season sales attributable to Cyber Week
| 2021 update | 21% |
|---|---|
| 2022 predicted | 19% |
Head of PR & Storytelling
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or
Dan Branley, Big Valley Marketing
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About Signifyd
Signifyd provides an end-to-end Commerce Protection Platform that leverages its Commerce Network to maximize conversion, automate customer experience and eliminate fraud and customer abuse for retailers. Signifyd counts among its customers a number of companies on the Fortune 1000 and Internet Retailer Top 500 lists. Signifyd is headquartered in San Jose, CA., with locations in Denver, New York, Mexico City, Belfast and London.