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Better Ecommerce Newsletter

December 2017

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Mike Cassidy
Lessons from the holiday rush
Mike Cassidy

The holiday season is zipping along. You can see the light at the end of the tunnel. Unless that’s an oncoming train. Kidding.

But the rush never really ends in e-commerce does it? The planning, the executing, the competing. Chances are you’ve acquired some new customers as shopping has gone into hyper-drive. In the coming weeks and months you’re going to want to make sure you keep delivering to keep them coming back.

As you near the end of the toughest season in retail, it would be wise to consider the lessons you’ve learned — good and bad. The holiday season magnifies everything, brutally exposing weaknesses while also providing insight into what you do exceptionally well.

As you turn your attention from 2017 to 2018, we’re here to help you get ready for the next go-round.


Nine ways to make your e-commerce even better
We don’t want to be that person constantly asking, “What have you done for me lately?” That’s what bosses are for. But you know you could tighten things up. We’ve got some advice on reaching customers, getting them their goods and protecting yourself from fraud.
How to keep your cool when orders spike
The holiday season is all about wild order spikes, but it doesn’t hold a monopoly. For some, Valentines Day, Mothers Day, summertime and other red-letter days can bring a flood of orders. Here are five tips to stay calm when all around you is nuts.
Customers are money
Can we be real for a second? The function of a business is to make money. Naturally, people keep an eye on that sort of thing. In e-commerce paying too much attention to the bottom line leaves customers as an afterthought. Big mistake.
The growing threat of fraud — year-round
As the digital transformation of commerce rockets forward, records for online holiday sales fall annually. A darker aspect is also moving into unprecedented territory year after year: Online fraud. Retailers who upped their fraud game in Q4 need to keep it up all year.


Binary Anvil: Purveyors of fine websites
Binary Anvil is an award-winning e-commerce and systems integration agency. It helps businesses grow by using a unique discovery process to identify a breadth of business needs. Binary Anvil knows that clients want a robust business tool, not just a pretty storefront. This rare ability to maintain an unwavering focus on a client’s business success is what makes it such a standout partner.
Learn More >>


UPS sees some delivery delays after surge in online holiday orders
Record online sales had a downside for one delivery service as UPS’ on-time performance took a hit in the week after the holiday shopping season’s official kickoff. The company promised to bounce back.
Nearly one in five homeowners has fallen victim to 'porch pirates'
Grinches who snatch packages off of porches are a popular topic in December. But the key driver behind the thefts has nothing to do with Christmas. The big reason might surprise you.
How companies geared up for holiday shoppers
Holiday success doesn’t just happen. Retailers gear up for months and supporting vendors and partners switch into overdrive to keep orders moving. It’s never too early to plan for next year.
About us

Signifyd, the world’s largest provider of guaranteed fraud protection, enables ecommerce retailers to provide friction-free buying experiences by shifting fraud liability away from merchants.

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