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Signifyd named one of the 50 most promising startups you’ve never heard of



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Signifyd is excited to be listed in Bloomberg’s 50 Most Promising Startups You’ve Never Heard Of. While venture capitalists often try to assess startups’ potential one by one, some market researchers such as Quid are trying to crunch data on tens of thousands of startups to come up with their own set of best bets. This list of 50 companies, all founded in the past six years, have been raising money at an impressive clip—typically once every nine months, suggesting heavy interest among investors. The average business in this list has already raised three rounds. Investors had a particular interest in certain emerging sectors. Online security, fraud detection and artificial intelligence startups raised more than others on Quid’s list.

As the world’s largest provider of Guaranteed Fraud Protection, Signifyd is one of only a handful of chargeback prevention companies that provide real-time machine learning backed by a 100% financial guarantee. Signifyd eliminates fraud losses for thousands of ecommerce merchants spread across the world, allowing them to accept more orders without chargeback fraud. Our technology, business model and market opportunity all match Quid’s early clues that a startup will be successful: Have the company’s founders worked together before? Is the business in a hot sector, one where many other new startups are also focusing? Has it raised funding at a quick pace?

Founded by Rajesh Ramanand and Michael Liberty in 2011, Signifyd has revolutionized the online payment fraud space and built unique partnerships with leading ecommerce platforms like BigCommerce, Magento, Salesforce Commerce Cloud and Shopify. Given how quickly we’ve been adopted by enterprise, midsize and small ecommerce merchants Signifyd has partnered with other top fraud prevention companies such as Accertify to allow their customers to deploy our Guaranteed protection without replacing their current solution. Earlier this year Signifyd was recognized by Finance Monthly as the Fraud Innovation Firm of the Year and last year Forbes recognized us as on the of 50 most innovative companies in Fintech. We believe our unique culture and technology drives our success and we’re excited to continue our mission of making fraud-free ecommerce available to merchants everywhere.

Sourabh Kothari

Sourabh Kothari

Sourabh is the former Director of Merchant Advocacy at Signifyd, where he brought over 18 years of experience defining, designing and delivering content through stories, events and video.